Azerion WeTransfer Advertising

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Hemos actualizado todos los contenidos de WeTransfer Advertising: formatos, audiencia, benchmarks y casos por vertical.

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Formatos
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Our premium Publisher

Increase the reach of your campaigns with our high-impact audiences and formats.

Base

Static

Desktop

Technical Specifications

Image format
JPEG / TIFF
Size
2560x1600
Safe area size
1500x1200
Dwell time
15-30 sec
Redirect
Yes
Material needed
  • Layered PSD file
  • Logo
  • Typography
  • Copy
* Available in different options according to objectives and budget

Description

WeTransfer wallpaper with static graphic elements and/or copy, designed to capture the user's attention, reinforce the brand message and motivate actions that drive conversion.

Examples of real campaigns

Click to play

Desktop

Technical specifications

Image format
JPEG / TIFF
Video format
MP4 / MOV (H.264 or ProRes)
Size
2560x1600
Safe area size
1500x1200
Dwell time
15-30 sec
Redirect
Yes
Material needed
  • Layered PSD file
  • Logo
  • Typography
  • Copy
  • Video

Description

WeTransfer wallpaper with a static image and a play button that when activated plays a full screen video, capturing the user's attention and boosting engagement with the brand.

Examples of real campaigns

Intro video

Desktop

Technical Specifications

Image format
JPEG / TIFF
Size
2560x1600
Safe area size
1500x1200
Dwell time
15-30 sec
Redirect
Yes
Material needed
  • Layered PSD file
  • Logo
  • Typography
  • Copy

Description

WeTransfer wallpaper showing an 8 to 15 second video that plays automatically when loading, without audio, and softens until it stops. At that moment, you can choose to show a play button, which activates the entire video in full screen, capturing the user's attention and boosting engagement with the brand.

Examples of real campaigns

Cinemagraph

Desktop

Technical specifications

Image format
JPEG / TIFF
Size
2560x1600
Safe area size
1500x1200
Dwell time
15-30 sec
Redirect
Yes
Material needed
  • Layered PSD file
  • Logo
  • Typography
  • Copy

Description

WeTransfer wallpaper with a single scene video (1 to 4 seconds) with continuous looping motion. It allows the inclusion of a play button that activates the entire video in full screen, capturing the user's attention and boosting engagement with the brand.

Examples of real campaigns

Split screen

Desktop

Technical Specifications

Image format
JPEG / TIFF
Size
2560x1600
Safe area size
1500x1200
Dwell time
15-30 sec
Redirect
Yes
Material needed
  • Layered PSD file
  • Logo
  • Typography
  • Copy

Description

Interactive WeTransfer wallpaper with a slider to reveal an image. The logo and CTA remain fixed above the images, ensuring brand visibility and boosting user interaction.

Examples of real campaigns

Auto scroll

Desktop

Technical Specifications

Image format
JPEG / TIFF
Size
2560x1600
Safe area size
1500x1200
Dwell time
15-30 sec
Redirect
Yes
Material needed
  • Layered PSD file
  • Logo
  • Typography
  • Copy

Description

Animated WeTransfer wallpaper, in which the images move across the screen from left to right, like a moving slideshow. It captures the user's attention and enhances engagement with the brand in a dynamic way.

Examples of real campaigns

Cursor follow

Desktop

Technical specifications

Image format
JPEG / TIFF
Size
2560x1600
Safe area size
1500x1200
Dwell time
15-30 sec
Redirect
Yes
Material needed
  • Layered PSD file
  • Logo
  • Typography
  • Copy

Description

WeTransfer wallpaper where the cursor can become a graphic element or a call to action on a static background. In addition, you can place a play button that, when clicked, plays a video in CTP mode, capturing the user's attention and enhancing interaction with the brand.

Examples of real campaigns

Accordion

Desktop

Technical specifications

Image format
JPEG / TIFF
Size
2560x1600
Safe area size
1500x1200
Dwell time
15-30 sec
Redirect
Yes
Material needed
  • Layered PSD file
  • Logo
  • Typography
  • Copy

Description

Animated WeTransfer wallpaper with images in the shape of an accordion. The user can interact with them to view them all, increasing participation and boosting engagement with the brand.

Examples of real campaigns

Custom

scratch-off-full
Scratch off
More information
animated-full
Animated
More information
spotlight-full
Spotlight
More information
anteractive-carrousel-full
Interactive carrousel
More information
count-down-full-1
Count down
More information
interactive-hot-spot-full
Interactive hotspots
More information

Scratch off

Desktop

Technical Specifications

Image format
JPEG / TIFF
Size
2560x1600
Safe area size
1500x1200
Dwell time
15-30 sec
Redirect
Yes
Material needed
  • Layered PSD file
  • Logo
  • Typography
  • Copy

Description

Interactive WeTransfer wallpaper with scratch game type with two full screen images. It allows the user to discover content or prizes, capturing attention and boosting interaction with the brand.

Examples of real campaigns

Animated

Desktop

Technical specifications

Image format
JPEG / TIFF
Size
2560x1600
Safe area size
1500x1200
Dwell time
15-30 sec
Redirect
Yes
Material needed
  • Layered PSD file
  • Logo
  • Typography
  • Copy

Description

WeTransfer wallpaper with exclusive video or animation that reflects the brand identity. Generates high visual impact and strengthens brand recognition, increasing user engagement.

Examples of real campaigns

Spotlight

Desktop

Technical specifications

Image format
JPEG / TIFF
Size
2560x1600
Safe area size
1500x1200
Dwell time
15-30 sec
Redirect
Yes
Material needed
  • Layered PSD file
  • Logo
  • Typography
  • Copy

Description

WeTransfer wallpaper in which the mouse becomes a light that illuminates the background image. It encourages active user interaction and highlights products or key messages in an attractive way.

Examples of real campaigns

Interactive carrousel

Desktop

Technical Specifications

Image format
JPEG / TIFF
Size
2560x1600
Safe area size
1500x1200
Dwell time
15-30 sec
Redirect
Yes
Material needed
  • Layered PSD file
  • Logo
  • Typography
  • Copy

Description

WeTransfer wallpaper that allows you to browse multiple images by scrolling them horizontally. It increases user engagement and offers multiple conversion opportunities within a single ad.

Examples of real campaigns

Countdown

Desktop

Technical specifications

Image format
JPEG / TIFF
Size
2560x1600
Safe area size
1500x1200
Dwell time
15-30 sec
Redirect
Yes
Material needed
  • Layered PSD file
  • Logo
  • Typography
  • Copy
  • Date

Description

WeTransfer wallpaper with timer that shows the time remaining for an event or offer. It generates urgency and motivates the user to interact or perform an immediate action.

Examples of real campaigns

Interactive hotspots

Desktop

Technical Specifications

Image format
JPEG / TIFF
Size
2560x1600
Safe area size
1500x1200
Dwell time
15-30 sec
Redirect
Yes
Material needed
  • Layered PSD file
  • Logo
  • Typography
  • Copy

Description

WeTransfer wallpaper with interactive image that includes clickable hotspots to reveal information, products or links. Improves content exploration and increases direct interaction with the brand.

Examples of real campaigns

Take over

Desktop

Technical specifications

Image format
JPEG / TIFF
Video format
MP4 / MOV (H.264 or ProRes)
Size
2560x1600
Safe area size
1500 x 1200
Dwell time
15-30 sec
Redirect
Yes
Material needed
  • Layered PSD file
  • Logo
  • Video (if any)
  • Copy

Description format

24 h of WeTrasnfer exclusively for your brand
One-day campaign with exclusive advertising inventory for the advertiser per country.

  • It consists of 3 wallpapers.
  • The campaign must contain one of these options:
    - 2 Static creatives + 1 Click to Play creative.
    - 3 Static creatives
  • The initial images of each format will have to be very different from each other, in case they are similar WeTransfer may require an additional creative for a better optimization of the campaign.
mac-we-takeover-iberia-full

Examples of real campaigns

Custom ad-hoc

Desktop

Technical Specifications

Image format
JPEG / TIFF
Video format
MP4 / MOV (H.264 or ProRes)
Size
2560x1600
Safe area size
1500 x 1200
Dwell time
15-30 sec
Redirect
Yes
Material needed
  • Layered PSD file
  • Logo
  • Video (if any)
  • Copy

Description format

Wetransfer wallpaper advertising format with personalized and exclusive action, where the brand can give free rein to its imagination.

*Check availability with the sales department.

Examples of real campaigns

And much more!
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Any questions? Contact our sales teams.