

Amplify your impact and reach with digital video
Discover our variety of digital video formats designed to capture attention and generate impact: In-Stream, Out-Stream, Vertical Video, and Rich Media Video formats. Innovative solutions to connect with your audience on any screen.
Video Formats
Pre-roll
Mobile
Desktop
Technical Specifications
Format
MP4 (H.264 / MPEG-4)
Size
640x360 px
Recommended weight
Max 1.4 MB
Redirect
Yes
Dwell time
30 sec max
Required material
- Video
Description
Advertising video that plays before (or sometimes during or after) a main video. It aims to impact the user just before consuming audiovisual content, since the user is already watching a video, so attention is usually high.
Outstream / intext
Mobile
Desktop
Technical specifications
Format
MP4 (H.264 / MPEG-4)
Size
640x360 px
Recommended weight
Max 1.4 MB
Redirect
Yes
Dwell time
30 sec max
Required material
- Video
Description
Advertising video that automatically plays outside of the native video player (e.g. within editorial content) as an introduction or during user navigation. Capturing attention with engaging visual content that can redirect the user to the advertiser's site.
Examples of real campaigns
Video in-banner
Mobile
Desktop
Technical specifications
Format
MP4 (H.264 / MPEG-4)
Video Size
640x360 px
Video Inbanner Size
300x600, 160x600, 120x600, 120x600, 320x480, 300x250, 728x90, 970x250 px
Recommended weight
Max 1.4 MB
Redirect
Yes
Dwell time
30 sec max
Material required
- PSD file in layers
- Typography
- Logo
- Video
*It can contain gallery or any Tap To action.
*Consult with commercial department
*Specifications based on creative breafing
*Consult with commercial department
*Specifications based on creative breafing
Description
Video advertising embedded directly within a banner ad, mixing static image and video in the same space. It allows audiovisual content to be played without leaving the ad location, improving engagement within the display environment.
Rich Media Video
Interaction video
More information
Video interaction + chatbots
More information
Flow interaction video
More information
Instream video
More information
Interaction video
Mobile
Desktop
Technical specifications
Format
MP4 (H.264 / MPEG-4)
Video Size
640x360 px
Recommended weight
Max 1.4 MB
Redirect
Yes
Dwell time
30 sec max
Material required
- PSD file in layers
- Typography
- Logo
- Video
*It can contain gallery or any Tap To action.
*Consult with commercial department
*Specifications based on creative breafing
*Consult with commercial department
*Specifications based on creative breafing
Description
Advertising video that includes interactive elements integrated within the ad, inviting the user to actively participate during playback. These interactions can link to the site, display information or gallery with various products of the brand.
Video interaction + chatbots
Mobile
Desktop
Technical Specifications
Format
MP4 (H.264 / MPEG-4)
Video Size
640x360
Video Inbanner Size
300x600, 160x600, 120x600, 120x600, 320x480, 300x250, 728x90, 970x250
Recommended weight
Max 1.4 MB
Redirect
Yes
Dwell time
30 sec max
Material required
- PSD file in layers
- Typography
- Logo
- Video
- Questions and answers (3 questions max)
*May contain gallery or any action Tap To
*Consult with commercial department
*Specifications based on creative breafing
*Consult with commercial department
*Specifications based on creative breafing
Description
Advertising video that integrates an interactive chatbot, allowing the user to dialogue or select options while viewing the content. It enhances the personalization of the experience and favors direct conversion from the ad itself.
Flow interaction video
Mobile
Desktop
Technical specifications
Format
MP4 (H.264 / MPEG-4)
Video Size
640x360
Video Inbanner Size
300x600, 160x600, 120x600, 120x600, 320x480, 300x250, 728x90, 970x250
Recommended weight
Max 1.4 MB
Redirect
Yes
Dwell time
30 sec max
Material required
- PSD file in layers
- Typography
- Logo
- Video
*It can contain gallery or any Tap To action.
*Consult with commercial department
*Specifications based on creative breafing
*Consult with commercial department
*Specifications based on creative breafing
Description
Advertising video with animated elements that invite interaction. It captures the user's visual attention, increases retention and facilitates the exploration of the brand catalog within the ad.
Instream video
Mobile
Desktop
Technical specifications
Format
MP4 (H.264 / MPEG-4)
Video Size
640x360
Video Inbanner Size
300x600, 160x600, 120x600, 120x600, 320x480, 300x250, 728x90, 970x250
Recommended weight
Max 1.4 MB
Redirect
Yes
Dwell time
30 sec max
Material required
- PSD file in layers
- Typography
- Logo
- Video
*It can contain gallery or any Tap To action.
*Consult with commercial department
*Specifications based on creative breafing
*Consult with commercial department
*Specifications based on creative breafing
Description
Advertising video, in the middle of the playback, is automatically reduced to integrate with a fixed corporate image. It maintains the brand presence in the advertising environment without interrupting navigation, reinforcing the recall and exposure of the message.
Any questions? Contact our sales teams.